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06 Month

Recommnded 6-10 hrs/week

29ᵗʰ January 2022

Next Batch starts on


Hiring Partners

Content Partner digitas

Digital Marketing Specialization

World #1 Digital Marketing Certification Course transforms you into a complete digital marketer with expertise in top domains like search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Become industry-ready learning the latest tools, working on real-world projects, and attending Masterclasses from the Facebook team.

About the Program

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Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

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Access to Offline and Online Hiring Evenets, Job platform, Skill Assessment test Get one on one career guidance and resume workshops to crack interview and become job-ready

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Personalised Mentorship

Get live mentorship from experts working with leading organisations to shape and plan your career. Earn familiarity with the unique measurement opportunities and challenges presented by New Media

Key Features

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200 Hrs Instructor Led Training


Certification and Job Guaranteed


85 Hrs Self-paced Videos


Flexible Schedule


Lifetime Free Upgrade


24 x 7 Live Support & Access


215 Hrs Project work & Exercises

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Ideal for both Working and Fresh Graduates

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Live Internship


Start your Digital Marketing Career with Industry level training.

Programming Languages and Tools Covered


Upon successfully completing this program, you’ll earn a Digital Marketing Certificate that is co-branded by Digitas as the Content Partner. 



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Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

Managerial Skills and Soft Skills

Soft Skills

Learn to present your skills to potential recruiters

  • Interview Skills
  • Resume Making
  • Presentation Skills
  • Advanced Excel skills
  • Advanced PPT skills

Agency Skills

Learn to package your digital marketing strategies and present them to clients

  • How to approach a client brief
  • Art of Pitching in the Media Industry
  • Introduction to Departments in an Agency
  • Agency Visits and Management Interaction

Inbound Digital Marketing Marketing

  • Introduction to Digital Marketing

    Learn Why Digital Marketing is gaining traction and it’s scope in the coming decade.

  • Traditional Media vs Digital Media
  • Digital Marketing Possibilities
  • Website Creation

    Learn to quickly build good looking websites and landing pages using WordPress.

  • Website Planning
  • Build your WordPress site
  • Search Marketing

    Learn to leverage the power of Search Engines for paid advertisements

  • Google Search Engine Optimization (SEO)
  • Google Search Engine Marketing (SEM)
  • Bing Search Engine Marketing
  • App Store Optimization (ASO)
  • Remarketing

Media Management & Automation

More forms of Digital Marketing

Learn some more Digital Marketing skills that are in demand now.

  • Email Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Influencer Marketing
  • Ecommerce Management
  • Build an Ecommerce Site using Shopify
  • Affiliate Marketing
  • Podcast Marketing
  • Innovations on Digital Platforms
  • Customer Relationship Management Tools (CRM)
  • Marketing Automation Tools

Integrated Marketing (Full Funnel Marketing)

Learn to lead the customer along the marketing funnel and measuring results of your efforts

  • KPI Setting
  • Media Planning (Self Served)
  • Media Planning (Non-Self Served)

Outbound Digital Marketing

Content Marketing

Learn how to plan effective online campaigns to attract potential customers

  • Popular Content Formats
  • Content Calendar
  • Copywriting
  • Design Essentials
  • Blogging & AdSense
  • Detailed AIDA content marketing

Social Media Marketing & Management

Learn paid and organic Social Media Marketing to influence users on these platforms

  • FB, Insta, Twitter, LinkedIn, Pinterest
  • Social Media Marketing (Organic)
  • Social Media Marketing (Paid) on all platforms
  • Online Reputation Management
  • Social Listening

Video Marketing

Learn to strategise video content that has the power to positively affect brand awareness

  • Scripting
  • What makes a Video go Viral
  • Facebook, YouTube & TikTok
  • YouTube (SEO)

Mobile Marketing Course

  • Syntactical Parsing
  • Text Preprocessing
  • Text to Features (Feature Engineering on text data)
  • Noise Removal
  • Lexicon Normalization
  • Lemmatization
  • Stemming
  • Object Standardization
  • Dependency Grammar
  • Part of Speech Tagging
  • Entity Parsing
  • Phrase Detection
  • Named Entity Recognition
  • Topic Modelling
  • N-Grams
  • Statistical features
  • TF – IDF
  • Frequency / Density Features
  • Readability Features
  • Word Embeddings
  • Important tasks of NLP
  • Text Classification
  • Text Matching
  • Levenshtein Distance
  • Phonetic Matching
  • Flexible String Matching
  • Important NLP libraries

Digital Marketing Strategy

Module 1 - Digital Marketing Strategy Overview and Creating Narratives

1.1 What is a Digital Marketing Strategy?
1.2 Strategy obstacles
1.3 The integrated process
1.4 Building a narrative
1.5 Defining the objective

Module 2 - Needs of Customers

2.1 Positioning the needs of customers
2.2 Basic needs of customers
2.3 Customer experience
2.4 Describing the personas and segments of customers

Module 3 - Market Research

3.1 Categorizing keywords

3.2 Tools for keyword research

3.3 Researching on customers

3.4 Defining trends

3.5 Mapping the journey of a customer

Module 3 - Market Research

3.1 Categorizing keywords

3.2 Tools for keyword research

3.3 Researching on customers

3.4 Defining trends

3.5 Mapping the journey of a customer

Module 4 - Marketing Calendar

4.1 Mapping the demand for content
4.2 Building a visual organizer
4.3 Developing the content calendar
4.4 Assessing resources
4.5 Building videos and processes
4.6 Planning the correct channel mix
4.7 Content publishing
4.8 Engaging with multi-devices
4.9 Contextualization

Module 5 - Management and Measurement of Analytics

5.1 Analytics
5.2 Lifetime value of customers
5.3 Content drivers’ measurement

Digital Marketing Strategy Projects Covered

Creating Social Media Strategies

As a Digital Marketing Executive of an e-commerce company, you must create impressive marketing strategies to reach out to the targeted audience and generate leads.

Improving Customer Satisfaction

Being a professional in a Digital Marketing agency, you must come up with unique strategies that will improve the customer frequency and increase business productivity and efficiency.

3 Month Internship

Internship & Mentoring

  • Do a mandatory 2-month Internship with mentoring from Industry experts
  • Submit a final year end thesis level project based on a real world bran

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Content Hours Available



Programming Tools/ Languages

Live Learning



Industry Projects


Hands-on experiential learning is the core of our training methodology, because becoming a well-rounded professional takes much more than just rote learning. Our digitas curriculum places special emphasis on building analytical skills through hands-on practice.

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In-class Project

Go beyond traditional rote learning through the use of projects that simulate challenges faced by the industry.

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Case study

Real-world use cases and complex business scenarios that prepare you for the transition from academics to industry.

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Live Capstone Project

Work on a live business problem on completion of your course, guided by a dedicated Project Mentor.

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Virtual Labs

Learn on a state-of-the-art digitas virtual lab, with 24/7 access on tools such as SEMrush Moz.

Industry Projects

Learn through real-life industry projects sponsored by top companies across industries

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Leverage Proof-of-Work during interviews

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Run live marketing campaigns

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Get mentored by industry experts

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E-commerce/Internet Business

Develop a Digital Marketing Plan for a Men’s Grooming Brand

Learn More

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IMDb Movie Analysis

Analyze movie data from the past hundred years and find out various insights...

Learn More


Our Career Service team will offer you support, actionable tips and tricks as you learn Bygrad to successfully bag that coveted Digital Marketing job.

Revamping your resume to attract recruiter attention and leave a great first impression in any interview you attend.


Role-playing during mock interviews and Q&A rounds to mentally prepare you for success.



3 Months internship ensures you graduate as an experienced digital marketing professional rather than a fresher. You can go for an online internship along with your current job.



We generate the Ability Score of every individual which is then sent to our more than 300+ recruitment partner organizations. At last, we organize campus placements every three months in Noida, Gurgaon, Ahmedabad, Bangalore, Mumbai, Delhi and Chennai to place our students.


Our Learners Work At

Top companies from all around the world have recruited Bygrad alumni

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Career Transitions

Average Salary Hike




Highest Salary


Hiring Partners

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Bygrad Alumni

Sahil Saifi


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Junaid Ahmad


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Vandana Yadav


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Himansh Sharma


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Amit Singh


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Promila Uttra


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MD Shahzeb


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Amit Kumar


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Admission Process

There are 3 simple steps in the Admission Process which is detailed below

Step 1: Fill in a Application Form

Step 2: Get Shortlisted & Receive a Call

Step 3: Block your Seat & Begin the Prep Course

Fill up the Application Form and one of our counselors will call you & understand your eligibility.

Our Admissions Committee will review your profile. Upon qualifying, an Email will be sent to you confirming your admission to the Program.

Block your seat with a payment of INR 10,000 to enroll in the program. Begin with your Prep course and start your Digital Marketing journey!

Program Fee

Program Price INR 49,999 ( $3600 ) + 18% GST


No Cost EMI options available*




By providing your contact details, you agree to our Privacy Policy

Thank you for your interest in the Digital Marketing Program

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Get this PG in Digital Marketing program while working

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6 months live online program

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48% annual growth in job openings

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Industry recognized certificate from Digitas


Batch Start Dates

bygrad online batch


29ᵗʰ Jan 2022

Frequently Ask Questions

Why I Join bygrad’s Digital Marketing Specialization course?

Bygrad offers one of the best Digital Marketing Specialization. In this training program, you will become proficient in all the tools and technologies involved in the field of Digital Marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Bygrad provides a 24-hour online assistance platform where you can get a resolution to all your queries.

What are the criteria to take part in the placement program?

To take part in the placement program, you must first complete the course and then execute all the given projects successfully.

Will Bygrad’s job guarantee me a job?

No. Our placement team that provides Job Guaranteed will help you find the job you were looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost up your confidence and will increase your chances of attaining your dream job. 3 Month Internship.

For how long is the certification from Bygrad valid?

Bygrad’s certification has lifetime validity and is recognized by top organizations across the world.

How do I know that this program’s curriculum is the best?

This curriculum does not only involve a deep dive into various marketing channels but also teaches you how to:

  • Strategise Digital Marketing campaigns

  • Develop brands that your customers can connect with within the digital world

  • Identify and plan the use of relevant digital channels

  • Budget and allocate financial and human resource across channels

How do all the industry collaborations add value to this Digital Marketing Certification Course?

In line with our mission to develop extremely industry-relevant online programs for working professionals, we have involved leading industry professionals at every stage of the program development.

Our industry network has helped us develop and deliver most industry-relevant content and case projects.

What are last placement record?

Please be assured, we were able to place our last 3 batches with a minimum package of 3 lakh, an average package of 5 lakh and the highest package of 12 lakh.

What is covered under the 24/7 Support promise?

We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your Data Science Course.

How would these real industry projects help me?

Our programs have a strong experiential component that would prepare you to apply your learning in the job. Learn - Experience - Apply.

Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner.